Correct, the price of the phone is about the same and I'd say my Droid Incredible is quite comparable to the iPhone in terms of quality and experience (I had a G1 before, which I loved, but could not quite say was on par with an iPhone). But there's another price- being locked in to AT&T, being locked in to phones made by Apple, being locked out of web sites that use Flash or apps that Lord Jobs has not blessed. The original point still stands, IMHO.