Run Your Business Like a Drug Lord (2015)
business.com
business.com
What works when your product becomes a life or death necessity to people will be much different than what works else where.
Run your business like a business that sells your product. If you're selling cocaine, you should probably run it like a drug lord. If enterprise software, run it like an enterprise software company.
Maybe there's a case again what I'm saying with disruption but let's be honest: running dental practice like an actual drug lord will probably get you struck off.
An example: "Run your business like a cockroach. You're the head: work to make it run without your presence."
A template: "Run your business like a <type>. <insert positive attribute generalised from type>"
http://fair.org/extra/media-censor-cia-ties-with-medellin-dr...
> "Create a Need" Ridiculous. Only in moron anti-drug adds do drug dealers "push" on users. While there's a bit of innovation like all businesses, most of drug dealing is fulfilling a need others won't fill.
> "Embrace Risk" Another ridiculous claim. Drug dealing starts out extremely dangerous and almost all the dealers' strategies are about reducing risk - high security, disposable underlings, etc. A few dealers might "embrace risk" but once they've done all the "hard work" of reducing risk by being ordinary paranoid drug-dealers.
Moreover, it fails to mention important bullet points.
-- Establish a patron. Most drug dealers operate by corrupt authorities on one level or another turning a blind eye. With so much money involved, the temptation is constant.
-- Eliminate the competition. This is a well known and important tactic.
And with these two points added, we see dealers operate with the tactics of other monopolistic businesses - Hollywood or Microsoft in the 90s. Within that framework, they are businesses and make ordinary business decisions as well as decisions about who they need to kill to keep the racket going (and the degree of need to kill varies from area to area).
Hard drugs are excellent at this.
Here this model is usually practiced by taking over existing lines. Find a popular dial-a-dope line and just kick down the door and take control of it, insisting all drivers pay you 30% of sales in exchange for protection from other extortion startups.
- Kill your competition, literally.
- Assassinate politicians that won't work with you.
- Murder anyone in the press that speaks ill of you.
- Pay off regulators that might interfere with your business.
- Slowly kill your client base as you ruin their life.
> Kill your competition, literally.
Buy them out or price them out of business.
> Assassinate politicians that won't work with you.
Buy them, or their competition. Call it "lobbying".
> Murder anyone in the press that speaks ill of you.
Discredit them instead with carefully planned leaks and press releases.
> Slowly kill your client base as you ruin their life.
Seems to work for the Tobacco and Alcohol industries.
"what's a good article WE can write that can feed off the popularity of NARCOS?!"
Anyway, it is so important where to draw the line when it comes to ruthlessness, or whether it should ever be a consideration.
This could be said of registered pharma as well as unlicensed cartels.
With greed you can only divide the spoils, and therefore almost always returns less than anticipated.
You're going to have to do the opposite to maximize your chances of returning more than anticipated.
However you can see the author is pointing out some structural and marketing observations and not advocating cartelism or gangsterism.
As opposed to what percentage of industries that are a paragon of social good over profits?
I think the lesson there was that you need to always have another escape plan?
Feel free to flag this submission away.