This is disingenuous critism that reiterates canned talking points, while failing to cover much of the manifesto's content. Zuck's document in question is actually fairly substantive and raises some intriguing questions that Facebook's leadership has to grapple to retain relevance in a diverse world that isn't all fairies and unicorns, but where people actually oppose each other politically, culturally, and along other axes.

While he frames it in terms of being a good actor as opposed to making a profit, I can't fault him for this in what is essentially a PR post. At least it acknowledges common criticisms of Facebook's moderation, content policy, and editorial behavior, and displays an awareness that hurried knee-jerk hotfixes won't allay all concerns, but that they need a strategies to stay relevant.

I'm no fan of Facebook the product, or their business model being an elaborate data harvesting scheme, but place criticism where it's due, not on long-form PR blog posts that admit they fucked up a few times and they can do better -- even if they play up examples where FB being in the right place at the right time with the right marketshare has has helped people.