The State of eCommerce 2010

One idea is implicitly expressed with the project we're working on SyncFu. Business is based on transactions towards individuals. Economies of scale are still in the scope of that individual transaction. Can this be changed?

Also, can business be done decentralized, so that it follows the crowd instead of depending on attracting it?

I am sorry if that wasn't clear, I wanted to stay as detached from own project while expressing general feeling. I think it's more clear in the "Our Introduction" post on the same blog.