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Why at your company are people who would evaluate a database by its name rather than its technical merits the ones who decide what database gets used?

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"It must be a product from just another startup" is a very valid reason. At the end of the day, we only talk about mssql, mysql, postgres when it comes to rdbms.

Right, the implication being that nothing especially impressive about CockroachDB stands out, and so we're going to stick with proven options. That's a technical discussion!

Why are the people in charge of deciding what database to use the sort of people who would allow their disgust toward an animal whose name is shared by a database to block discussion of its technical features?

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