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What seems like a parody to you, seems like a pretty clever hack to me. The novelty of the making a beer pong company seems like the ultimate slap in the face to other public companies worrying about SOX compliance and such. I bet they make a lot of money from people willing to laugh at the idea and support their idea.

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Reminds me of the homeless guys whose pitch is something like "I don't want money for food, I just want to buy beer". They expect the honesty to work, but personally, I think that if you want to get wasted on beer, you should get a job. So while the pitch is unique and honest, they aren't getting any of my money.

Yes, it is a pretty clever hack but one that reads like a parody (at least to a lawyer's eye, having read too much of the usual bloat that fills the S1 statements over the years).

By the way, the most priceless detail in the whole thing: SEC registration fee = $0.90 (Item 13).

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