The point also includes that Facebook and Google which are effective duopoly of on-line advertisements are not restricted but the owners of the pipes are. It also includes interpretation of FCC's core mission and how expansive the powers of application are.
I am more worried about advertising duopoly than ISP eating my data. If you have smart phone, you have pretty much given a heck lot of privacy, including where you go etc. Your android phone sucks so much data about your spatial movement, it can predict when you got sick or about to get sick.