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I wonder how easy it will be to abuse this new system to bootstrap a company. First clone an already successful company, then find someone politically undesirably using the competitor. Finally release a virtue signalling statement that gets people to use your company instead.

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It's happening already, but with pretty limited success. Voat is reddit for people driven off reddit. Gab is twitter for people driven off twitter. Neither of these is a roaring success just yet, but they're better positioned than the average clone.

In general I don't think the splitters are ever likely to gain half the market share of the original because 99% of people do not care for this kind of thing at all.

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