Careful. The "Fly Now" button makes it sound like you're going to put your email in and get to fly. In reality, you're signing up for their mailing list for when they get to Beta....
We're already in beta! But since our system involves physical drones located in the real world, we have limited supply of available flights. We currently load balance the demand from our users by having a waitlist from which we whitelist folks on a weekly basis, and a queueing system when all of the drones in our fleet are simultaneously in the air.
Looks cool though...