Ya their growth in reach has been amazing. Rhinegeist's biggest innovation that allowed them to explosively scale was actually around distribution. I've heard that it pissed a lot of other distributors off, who then lobbied the state org in KY and closed the loophole that they discovered.
Are you on the Cincinnati Tech slack channel? [0] Based on your comment history, I'm curious if I've run into you at a tech meetup at some point.