Even if you go and provision storage on Vultr, Ramnode or Sitehost all of which are a lot cheaper options and just as if not more reliable provide considerably faster storage with a minimum of 20/30,000 IOPs up to 150,000 IOPs per volume and you don't have the vendor lock-in or the hidden costs such as inter-zone data transfer etc...
Amazon really needs to pull finger on their storage performance, but it's not in their best interest. What they want you to do is scale horizontally which means not only do you need to invest in your system / product design to do this but you also have to put more money into Amazons pockets for additional compute / storage nodes and again the associated hidden costs.
I'm not digging on Amazon / outsourced hosting providers but they truly are pulling the wool over people's eyes while still trying to make everyone think that they're not only the best option they're the only option.