I think the problem is that the industry hasn't created a product management layer that interfaces between non technical business folk and the technical data scientists. In software engineering, we don't expect the customers to speak directly to the engineers; that's what product managers are for (cur infamous Office Space scene).

However product managers aren't typically involved in solving data science related problems. This is primarily because most product managers don't have the math/stat/compsci background to be useful.

However I predict this will change in the next 5 years.