> We are at a crossroads of consumer attention when it comes to reading, writing, and the “blogosphere”. With the seemingly endless amount of standalone blogs out there on the web, the market is thirsting for a platform that will consolidate blogging, and bring the value it provides into one convenient and curated location. ... YouTube did this exact thing for filmmakers, comedians, musicians and more. Instagram did this exact thing for photographers and models. Let’s do what we can do to make sure this happens on Medium!

So we are saying that centralising on one platform is the only way forwards? That may be right, but I feel like that's a point that could do with a hell of a lot more consideration ...