I view Medium not like a news or blog, but at its best - like the OpEd page of a major newspaper. Medium destroys the average newspaper website experience - ad crazy garbage everywhere.

They should lock down public figures who are writing important articles.

For instance, why not put someone like a Colin Powell on a retainer, to write regular articles, and he writes exclusively for Medium. There are some powerful figures like that - retired, out of political offce. Meanwhile they should be also finding the young important voices of the future, who can be had cheap at this point.