> I'm happy to answer any questions people might have about the Times
You asked for it. :) If any of these are inappropriate for you to answer, I understand. Thanks much in advance:
1) The Innovation Report came out in 2014. Per the article (and corroborated by other things I've read), it changed attitudes at the Times because "You couldn’t read that report and think that the status quo was an option." People there still thought the status quo was an option as late as 2014! Is it just standard incumbency psychology - where the incumbent power in an industry lives in an echo chamber, is tied down by vested interests, and can't see change coming - or is something else going on?
2) I've read a few internal reports, leaked and released. All repeat how great the NY Times is -'the best in the world', 'the greatest', etc. - over and over. It was in the Innovation Report, which was supposed to be only for top management to read. These reports aren't marketing to the public (and NYT marketing doesn't use that message nearly as much as the internal reports I saw) and these aren't stated missions ('our goal is to be the world leader in ...'); it looks like flattery in internal communications. It seems like an odd bit of narcissism. What about the culture requires them to tell themselves how great they are? Are they that insecure? Usually highly successful organizations don't need to say that to each other; they know. OTOH, maybe my sample size is too small and it's not really an issue.
3) It still seems to me that they are still a newspaper (emphasis on that old medium, paper) making accommodations to the electronic medium, rather than a news publication on the Internet. Stories still are told almost entirely in text, which was a limitation of the old medium but not the new, and images and video usually are decoration rather than a primary means of story-telling. Even two-bit bloggers will, rather than describing something, just show it to the reader: 'The building is rundown: <img>'. I read a story that described how some innovative high school dance program started class each day with (a dance and song?) - why not just show me a video? Occasionally they have helpful graphics, but they talk like that's a special event rather than a norm of the medium and usually it's a separate story - 'the graphics story' - they can't seem to tell a story integrating different mediums as needed. What is going on? Are they just stuck? Will they let go of the old medium before it's too late?
EDIT: A few edits