I'm not usually much impressed by content on IFL Science, but their post about this topic seems quite good:

http://www.iflscience.com/environment/four-icelands-volcanoe...

It's the foreign section of mbl (morgunblaðið).

Morgunblaðið is a highly partisan newspaper in Iceland owned by the fisheries industries. It's run at a loss but noone cares because their primary purpose is propaganda for their owners (to some extent this is the case for all media but they are particularly blatant about it).

The english-language section on their site is just a place for them to sell ads-disguised-as-news to tourists. They have low-paid teenagers translating stories from the Icelandic version to maintain some semblance of being a news site. You'll never find good information in these, and oftentimes it's just plain bullshit.