Why most product ideas aren't that good
medium.com
medium.com
Understanding people's problems is hard. Instead, come up with a way to make people better. Everyone wants to be better.
Recognizing real struggles is where most of our products fail, and its the tough part. As you said, we get better at it as we hangout more with them. Another gem from you today!
But after observing successful founders, the commonality is they were all focused on making people's lives better.