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While I agree, it is probably a case of not being in their target market:

- Average age: 40+

- Average household income: 250k+

- Average household net worth: 1.5m+

Here is a working link that contains all the the info parent cites:

Also, this is the _actual_ audience not their _target_ audience.

How do you know it's not also the target audience?

I wager their print edition subscriber base is considerably wealthier.

link doesn't work