Isn't it for most companies you buy their product because the product is good? Radical concept I know.
So companies get the checkboxes in features, then when I'm deciding between the finalists, stuff like this is a tie-break.
In other words, company culture is a differentiator, especially in a commodity product market.
I don't buy a product because their CEO's salary is public and I can see what I'd make there in a hugely arbitrary / convoluted form based salary metric. I buy because the product is good and support is good.