WHAT POSSESSES PEOPLE
TO USE PULLQUOTES
1. They don't trust people to read everything. A lot of readers drop off before the end of an article just because their attention flits away. Pull quotes are a way of saying, "Here's something coming up that I think is interesting. If you are interested, you should keep reading."
2. A lot of people have trouble with long runs of samey text. Some see it as boring, others as imposing, others as hard to navigate, but for whatever reason, long runs of text are simply hard to read for a lot of people. So pull quotes are a way to break up the text without resorting to vaguely relevant cat pictures.
But nearly no one ever uses it to refer to what is coming up, its almost always what has just happened 1 sentence ago.
> A lot of people have trouble with long runs of samey text.
nothing is more samey than repeating the same sentence!
pull quotes like how this article has,punishes the user for reading the article word for word. There are other methods that have the pull quotes outside of the flow!
And if it is a really important sentence, then throw some slight yellow background on the text or something, like a highlighter!
That's true if you read them inline, but pull quotes are generally presented in a large font so that you can see them without having actually read the accompanying text yet.
> pull quotes like how this article has, punishes the user for reading the article word for word, There are other methods that have the pull quotes outside of the flow, which I personally would prefer!
I agree with that. The pull-quotes on this site are poorly designed and really hurt the flow of the article.
I mean, if my attention sagged and I'm being brought back into engaging with the article via a pullquote, I at the very least expect the quote to at least pull me toward the relevant context.
Instead, way too many sites stick the pullquotes way after or way before the actual paragraph from which the quote was extracted, making it incredibly difficult to establish exactly what the context might be for that quote.
THAT'S ANNOYING AS
ALL HELL
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