OK, so I would and have made the argument that brietbart is Nazism rebranded, since identifying as a Nazi is unacceptable these days (but decreasingly so it would seem).

However, there are far more clear examples of Nazis, like Richard Spencer, who writes pieces on the best way to genocide the black race and things like that. You do a disservice to the people they are harming by refusing to acknowledge that actual Nazis exist, are recently emboldened, and are gaining state power in some cases.