Interesting stuff, I checked the website out and was impressed by the design.

I'm not too familiar with analytics and marketing, but I did like how the contribution and web store mechanics were set up.

That all said, I'm curious how much revenue you can attribute to optimization versus just general interest when it came to people wanting to donate, or buy a MAGA hat.

What I mean is, how much money could have been generated, without utilizing optimization tools such as the ones you used from Adobe, and by adding "Official" to everything.

Not trying to demoralize them, I'm just curious if they could separate that revenue, and point to a portion of it that directly came from optimization.