Why I Spent $1.5M on Our Domain

He is reasoning that

> There are many copycat Sumo names in the market but by owning Sumo.com (free marketing tools for websites), we’re positioned as the original. We are the Sumo.com.

I can't wrap my mind around that a domain name will be worth the $1.5 in cash plus all the work around acquiring, rebranding, etc.