"If it can be phased in a culturally acceptable way" - have you ever tried to intentionally change a culture? It's damn near impossible. Having it as a prerequisite to success practically guarantees failure.
They had to endure multiple failures, but each time they failed less than the last. Success was really the one where they failed the least, and after that they can chart their own path, they're finally above water.
> have you ever tried to intentionally change a culture? It's damn near impossible.
Yes, I have. It's not impossible, it's just very hard. It requires stubborn determination.
Don't expect anyone to care about your project unless you make them care. Don't expect anyone to pay for your project unless you ask them to. You need to engage, you need to evangelize, you need to promote. Relentlessly.
For example, I haven't heard one bit of promotion from you in all of these comments. Not a peep. Does that mean whatever you're doing isn't worth mentioning?