I have a hundred shares. I wouldn't bet against Elon.
That's not from profits, that's from shareholder investments. Its the power of the stock market to dump money into an asset. But don't pretend that Tesla managed to scrap together like $3 Billion from their years of operating losses.
https://media.ycharts.com/charts/aa2e00215ae08b27274cafbb493...
Here's Tesla's stock offerings, diluting Tesla shareholder value:
https://www.nytimes.com/2016/05/19/business/tesla-to-offer-2...
http://money.cnn.com/2013/05/15/investing/tesla-stock-offeri...
[1] It's very risky to short a stock as you can end up losing a very large amount of money, as stocks can increase many times in value. When holding a stock, your risk is finite, as it can only lose 100% of it's value. When shorting, the stock can double or triple in price.
Borrowing costs for TSLA stock have been over 20% annualized (I don't know the current situation).
Frankly, the likes of Honda and Toyota are probably laughing at tesla. Once their ducks are all lined up their size will allow them to produce electric cars at an insane scale. Shortsellers bet on this happening sooner than later and have so far lost that bet. But that doesn't mean it cannot happen tomorrow. Telsa is still on a knife's edge, will be for a decade or more. Tesla knows this an so is trying to leverage its battery know-how into other fields, a hedge against a decent honda electric hitting the US market.
Just because Toyota, Honda and the like manufacture gasoline cars at a large scale, one cannot postulate that they will overnight produce electric cars at the same scale. Assembly line retooling is a big deal.
Also, if some new battery tech comes out, then Tesla will get their hands on it, being half the world's battery supply.
If I was Caltex/Shell/BP/Exxon etc I would be forming a group to drive support to hydrogen, both via govt and manufacturers. Should consumers largely go electric not many people will turn up to their shops any more.
Petrol stations will not make much money on electricity if they install chargers, but they will sell a lot of food to customers waiting to charge, even "supercharging" is quite slow..
According to wiki the cost to put in Hydrogen fueling infrastructure would be about 20% of electric: https://en.wikipedia.org/wiki/Hydrogen_station
It's very expensive to keep hydrogen cool enough to stay liquid, but it's not exactly cheap to keep hydrogen compressed in massive tanks that always leak either. Moving it around is another problem, I find it extremely unlikely that this costs less to operate than electric infrastructure, which is static.
Do they though? How come GM was able to shop a reasonably priced Chevy Bolt as a competitor to Model 3?
I realize that in car manufacturing GM is a leading brand with economies of scale working for it, but in electric battery world they're a nobody, so I'd expect them to pay close to market price, no Gigafactories and all?
Do they lose money on Bolts?
Personally, I'd never buy a car from someone as small and young as tesla. They just don't have the legs. I've been brought up to buy good used cars and drive them until they die. I expect 20+ years. BMWs, Mercs, hondas, even jeeps and Volvos really do last that long if you are nice to them. Until I see a 25yo Tesla driving down the road I am not a potential customer.
Tesla doesn't have to make a single car anymore if automakers would make a real electric car; they'd just supply the industry with batteries. But, compliance cars. So, Tesla plods on with their own vehicles.
However, I wonder if it's harder for Tesla to get better at fit & finish and interiors and quality, or if it's harder for the entrenched players to gut their petrolhead heritage, and sacrifice their lucrative combustion engine business, and especially the lucrative service & repair business it creates.
Another angle is that Tesla is Silicon Valley bred, they're a software company through and through. The other companies treat software as an afterthought, their infotainment systems range from "monstrosities" to "I don't want to claw my eyes out yet". None are good. Some are bearable. Teslas is good, and it's an obvious priority, and software is such a huge part of modern cars and their performance, that the hardware will be commoditized.
It's definitely interesting!
Are they, really? I'm not impressed. Software is very central to their cars, and I think the end user experience is pretty abysmal. Which is par for a car manufacturer, of course, but I had other expectations given their Silicon Valley heritage. Get Apple involved already! They don't seem to be going anywhere with their own car investments anyway...
As the saying goes, "first they laugh at you, then they fight you, then you win".
The laughing stage is far gone.
And of course Tesla is not really profitable as in the quarterly revenue, but according to their statements, they do get above 20% profits from selling cars which get eaten up by their aggressive reinvestments - the company is growing by about 50% year over year.
The same goes for BMW. They recently announced they expect lower profitability of the entire make due to cost of production of the electric cars.[2]
Each Fiat 500e is sold with $14000 loss[3].
Besides, I'd argue that Tesla make money on their cars not because they are in a "profitable segment of electric cars", but because they are in profitable segment of luxury sedans (and SUVs). Sure, all-electric is part of their appeal, but they are no more profitable than luxury sedans with combustion engines.
[1] http://www.torquenews.com/2250/nissan-leaf-now-profitable-so... [2] https://www.bloomberg.com/news/articles/2016-11-04/bmw-third... [3] http://jalopnik.com/sergio-marchionne-doesnt-want-you-to-buy...
http://www.ft.com/cms/s/0/433ddb64-653a-11df-b648-00144feab4...
For Elon Musk, that would be the "Mission. Fucking. Accomplished." moment[0]. His point all along is to make cars electric, not to be the one who sells most of them in the long run.
[0] - https://xkcd.com/810/