(Redash author)
Step by step instructions could be great, but there is that much time in the day, so figured that anyone who wants to customize the deployment, will know how do it on his own (or use the bootstrap script for reference).
I'll be happy to answer questions on how to set it up in your environment, you're welcome to the forum[1], Gitter[2] or Slack[3].
[1] https://discuss.redash.io [2] https://gitter.im/getredash/redash [3] https://slack.redash.io