Privacy has literally no tangible value to most people. It's just a warm fuzzy to a few, and a practical value to even fewer.
Convenience on the other hand has obvious value to almost everyone.
Convenience on the other hand has obvious value to almost everyone.
Saying you don't care about privacy because you have nothing to hide is like saying do you don't care about free speech because you have nothing to say.
There is evidence showing the cost is real, though it's difficult to put a pricetag on missed opportunities.