TBH, that's for too deep for my moral calculus. The only things I view/pirate from Netflix are Netflix original series and PBS documentaries/educational programs. I'm paying the former directly and the latter isn't really out to maximize profit but to enlighten and educate and it's somewhat supported by my tax dollars.
(Of course, the royalty is different for every piece of content, but the amount is negotiated ahead of time; it is not on a per-usage basis.)
This is different from iTunes movies, Amazon (non-Prime) Video, Vudu, Google Play, etc., which license on a revenue share basis.
http://www.investopedia.com/articles/investing/062515/how-ne...
So his strategy does increase royalty payments, but doesn't "vote" for who should receive those royalties.
Those deals probably include some combination of up-front payment as well as per-view payment.