It's the lack of transparency that's the real problem. I like to know as much as I can when something I own is sharing personally identifiable data about me and my habits to companies (and governments). The fact that the whole effort on Vizio's part was under the radar means that consumers lacked important information about the functioning of their TV's. If they had known about the depth and breadth of the data collection, maybe some portion of purchasers would have made other decisions. Once that's on the table, then you're free to make the choice to let that data be shared if you're comfortable with it (as you indicate you'd be in your case).