The difference with a commercial product is first and foremost safety. You've got high current electricity and moving parts in a high temperature environment, all underwater. The difference between what I made and something like the Anova is that the Anova isn't going to kill someone and also it will work reliably without the user needing to fix and tweak stuff (and that by itself is a feat, considering the environment an immersion cooker is designed to operate in). If I sold what I made as a product it would break and kill someone.
All that kind of engineering and also the important work of optimizing user experience is not something manufacturers of most rice cookers care about. It's not worth the extra engineering effort. That said, there are some pretty fancy high-end rice cookers that have pretty precise control and maybe these sort of features may creep in on those, but that sort of rice cooker is a whole different beast than the little Panasonic cooker that lives on my counter.