There needs to be more consumer education to allow them to differentiate between high-performance things like fixed-wireless compared to running their home internet off their phone's LTE connection.
Funnily, my iPhone's LTE connection (according to SpeedTest) has very good latency and throughput: I get ~10ms to my nearest major city and ~30mbps downstream, sometimes my LTE upstream speed is faster than my home DOCSIS connection. Alas I can't use it as my home connection because I need a static IP address and more than a few gigabytes of data-transfer per month (more like a few terabytes...)
We have ~50 users on our unlicensed fixed wireless service and we've been running into numerous signal issues. Wireless isn't the answer.