Not sure what I can answer but for years my company worked on an Automatic Content Recognition project using tools from a team called Cognitive Networks who were bought by Vizio and makes up the tech that did this. If I understand correctly the founder of Vizio kept this tech for himself in the sale of Vizio.
When developing this we would work directly with Cognitive checking sync'd apps. We knew for a long time that they could see our content in their office while we tested.
Note LG got caught on this about 2-3 years ago and made ACR apps opt-in which pretty much killed it for LG.
AFAIK Samsung never did the exact same thing a bunch of providers saw the writing on the wall and dumped this sort of technology a few years back. It had some really cool applications for interactive sync to broadcast apps but the privacy concerns killed it for a lot for a lot of manufacturers.