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A 2.2M settlement is absolute peanuts compared to the mountains of cash they likely made.

Yeah not much of a punishment to discourage further abuse. Should have fined them on a ratio of the number of data points they collected (100 billion). Even a 100:1 seems like a reasonable punishment for this scale of abuse ($1 billion)

There probably will be a class action lawsuit.

Which will be settled with a coupon for $12.00 off the purchase of your next Vizio Smart TV.

The idea that the data that they collected was worth $1B is laughable.

Fine should be bigger than price of the data.

Expected return from 'illegal' activity E = R - p * F, where R is revenue, F is fine and p is probability of getting caught.

p < 1, so if F < R engaging in such activity is a rational, if immoral, choice.

The reputational damage is in some ways will be bigger than the fine itself.

Sad truth is most users don't care and won't ever even hear about this. There might be an impact but it won't really hurt Vizio.

...I hope this is just pessimism. Trust me, I do.

To me, this truth is why the market really isn't a good enough mechanism for protecting consumers - it is downright fatiguing trying to keep track of all of the bad actors/actions and there's no way to be specific in your feedback - market share and revenues are a really imprecise signal.

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