Let me introduce CASUVP -- Cooperatively Ad-stripped universally viewable pages. It's a concept, there's no implementation yet.

Basically, it's a version of the web where users cooperatively clean up web pages from ads and other unwanted material (e.g. scrollbar-hijacking, user-tracking), so that only the plain text with minimal markup of the article, and images remain.

The cleaned-up pages are distributed by torrent or by IPFS, and there is a consensus algorithm to make sure that pages are not tampered with (e.g. by content distributors).

Browser plugins help users view and seed the material.

Now if only people pick up this idea and implement it...