Pfft. That's a pretty unconvincing argument. Here's a selection of ads from a casino in the Bay Area. The insinuation that you'll strike it rich (and date three tiers up, if you're a man) is pretty strong:
https://www.youtube.com/watch?v=loFmADztvak https://www.youtube.com/watch?v=nzVr8-gHUN4
The tobacco industry got banned from using this sort of psychological advertising years ago, I don't see why casinos should be treated any different.