Internet Marketing: Analysis/insight/opinions/comments/views
I'm current researching the sector of "Internet Marketing", which seems to be significant, but frequently overlooked in mainstream media. I will define what I mean by "Internet Marketing" below.
I'd like some different viewpoints, analysis, insight and opinion on "Internet Marketing" itself.
By "Internet Marketing" I mean the products and services of people like Mike Filsaime, Yanik Silver and Anik Signal and Kelly Felix, Jim Davis, Donna Fox.
Many of these people run "Make money online" (or similar) schemes, and essentially they are "list builders" (using email marketing using software/autoresponders like Aweber), "affiliate marketers" (usually clickbank), "niche marketers" (content) and "ebook marketers" (content). These people do have legitimate incomes and legitimate companies.
Their products are almost sold in sales-letter format with opt-ins and up sells/subscriptions/members sites/"coaching" schemes. They use terms like "JV" for Joint Venture. Almost everyone has come across one before.
Where does it come from, and why are there conventions within the sector which are so rigidly followed? Is it really because they are so successful? They seem to follow conventions of a traditional sales letter and use traditional textbook sales and marketing methods, especially when it comes to the language used (creating a sense of urgency. Not all offer digital ebook products, many offer members subscription sites or even physical products.
It is very hard to find an unbias and impartial analysis of the sector and what goes on in it. Searching the internet simply returns sites trying to sell "internet marketing tips" and "internet marketing information" in the form of email newsletters or ebooks. It is hard to find the real success stories even though there is real success . It people do make a 6-figure income in this sector though it is hard to find a simple overview of the sector from an outside perspective.
Any help, as I stated above would be much appreciated. This could include analysis/insight/opinions/comments/views or links to impartial resources on the subject/sector itself.