Last year I was walking around a recruiting event at CU and just listening to the pitches being made by companies Facebook, Microsoft, Google, and LinkedIn (and in full disclosure was making the same sort of pitches for IBM with "Hey its the Watson group, its the most important company project and we're building one of the most important projects in it!" all to counter the fact that it was hundreds of thousands of employees, most of which were not having much impact at all.
You need stories where you can pitch them "if you're brilliant enough and work hard enough you can be the person who changes the world." otherwise the siren song of startups of "You will probably eat lunch with the CEO at least once a month, and everything you do will be really impactful." will carry the day.
A lot of my friends who have interned at Google felt insignificant, Google needs this counter-marketing.
The world has changed a lot.
When I was in college, I sought an internship specifically to have real-world experience on my resume to get a leg up when it came time to find a job.
I would say in my day, a Google Internship would have been amazing experience, even if I wasn't special and unique, however, Google wasn't really a the massive behemoth in 2001 (I first started using Google at my internship when the head of IT told me about it).
Speaking from my own experience trying to put together good intern projects, it's actually pretty tough to find that magic combination of something that will occupy an entry-level programmer for a summer, and give them a sense of accomplishment, and actually be useful to the team in the long term. In the past I've deferred useful work so that it could be given to an intern.
I think outside of this article, it's very different who gets recognition here.
When will HN readers that they are furthering corporate agendas when they upvote fluff like this?