Reverse-engineering Ikea's new smart light bulbs

Here's the category page on Ikea's Swedish site: http://www.ikea.com/se/sv/catalog/categories/departments/lig....

The product family name is boring, TRÅDFRI is simply a re-wording of "wireless" (tråd = wire, compare "thread"; free = fri). This sounds a bit like "wirefree" would do in English, I guess.