>
There is very little overlap between those who'd spend $2000 for a PRADA handbag and those who buy the chinese version at $5.If anyone could buy the Chinese knock-off for $5 (in a legal fashion), then the people with $2k to spend on the 'official' version would probably be less likely to do so because it would seem less 'exclusive.'
> Analogously, there's little overlap between those who'd buy full price photoshop from adobe and the kid who will download it from rapidshare.
The difference here is that the full version Photoshop is not a status symbol. People don't flaunt the fact that they paid 'good money' for the latest version of Photoshop.
It also increases Adobe's bottom-line because poor university students learn to use the tool by downloading the pirated version while they are in school (the 'edu' version of Photoshop was still $300 last I checked), then they pay for the full version once they are actually using it for business.
If those same students could not pirate the latest version of Photoshop, they may well learn Gimp or PaintShopPro or something else, and use that once they get into the industry. This would affect Adobe's bottom line in reduced sales.
It's the same argument for Microsoft and Windows. Pirated version of Windows increase the install-base for Windows. If those same people said "fuck it" and used Linux (or something else) instead of pirated Windows, then Microsoft would have less marketshare (and mindshare).