It's a really smart design. Combines a forward-looking architecture with a realistic implementation for the time. It's a shame it died out while x86 survived.
It's sad overall really. The Amiga was a great machine with a fun and easy-to-use/manipulate operating system. Memory protection (beyond weirdnesses like Mungwall etc.) would have been nice.
For such a small team though they did very well. Commodore were desperate for a slice of that DOS/Windows PC pie though and that further drained the coffers :(
If they'd done what Intel did and continued to develop on the same platform, maybe they'd still exist and we've have more diversity in platforms today. The 68000 was so much nicer to develop for than x86.
It wouldn't be a problem today as designers have transistors to spare, but it was in the early '90s, when the high performance market was taken over by the simpler OoO RISCs and x86 [1] of which, against expectations, Intel managed to build a competitive OoO implementation in the form of the PentiumPro.
[1] which compared to other CISCs is much simpler.
And now that's dead too. And yeah I think the engineers at Motorola in the 90s basically just saw the RISC writing on the wall and threw up their hands and said that was the way to go, customers be damned, meanwhile Intel just had too much invested in x86 CISC and couldn't do that and so was forced to make it work.