Luckily, most of the largest technology companies are incentivized in one way or another to keep net-neutrality as it is. Google, Microsoft, and Amazon literally sell cloud computing services to tons of companies large and small who could be negatively impacted. Apple wants new apps made in the App Store and would prefer these new apps hurt Facebook, Google, and Amazon in some way if possible. Facebook relies on third-party mobile applications and websites for collecting tons of data to feed back into their ad system. Google prefers an open web to index and serve search ads against.
I don't think the lines are as clear as Fred has drawn here. There are plausible reasons for major technology companies to come out in support of net neutrality that are in their own self-interest, not just good-will.