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Not only that, but I'd imagine your customer felt more involved in the process and felt she had more ownership of the project because of it.

I have this problem: I like to start at the edges. One of the biggest hurdles for me when I code is to make myself do the MVP first, then iterate.

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"I'd imagine your customer felt more involved in the process and felt she had more ownership of the project because of it."

Either that or he wondered why he needed to tell you what to do every hour.

Indeed. When I ran a small-business software shop, the customers hardly ever were willing to spend enough time explaining what they wanted, because they couldn't imagine anything but what they wanted, and viewed having to specify it as some sort of attempt on our part to get out of doing something. Customers want to give a short summary of what they want, and then be pleasantly surprised by the great customized product they get in return. Once in a while, that even happens.

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