The dark side of the new theories of success
slate.com
slate.com
i don't think "activating" genes means they become more heritable.
http://en.wikipedia.org/wiki/LamarckismAs reported in MIT's Technology Review in February 2009, "The effects of an animal's environment during adolescence can be passed down to future offspring ... The findings provide support for a 200-year-old theory of evolution that has been largely dismissed: Lamarckian evolution, which states that acquired characteristics can be passed on to offspring."
This was shown to happen in humans and does make intuitive sense - Mealy machines are more efficient than Moore machines!
Viewing this as just a matter of what DNA gets inherited is too simple a model. There's a lot more that goes into the picture in terms of gene regulation, a topic that for eukaryotes is still fairly young and very complicated. E.g. a lot of "junk" DNA isn't, in that it has regulatory roles even if it doesn't code a specific protein.
Within the last few months there was an interesting HN item on this topic.
It's a little scary that the author just assumes that being inegalitarian is a bad thing. Excellence is inegalitarian by definition.