Yes, and the entire advertising ecosystem is a detriment to the internet. Crafting more "compelling" advertisements won't solve the key problem: online advertisement has become an abuse of our attention spans.
We need to stop talking about pragmatism and start considering advertising from an ethical and moral perspective.
The problem is that the entire field is driven by sales people with very few exceptions. The only objective is to make more money tomorrow, so they only think about how they can squeeze the market just a bit more... Like "Oh there's an empty spot on that page, put an ad there now!", or "Hey did you see those ads that cover the entire page? Advertisers love those... I want you to implement it on all sites asap!".
Ethics, morality, user experience, security and privacy concerns are simply not a part of the equation.
Make sure you have an exit plan.
Too bad so sad. I actually would have liked advertising to help support good websites, but we gave them a good, long chance, and the industry blew it. Articles like this don't make me shed a single tear. I wish it was different, but that industry brought it on themselves.
Ever heard of native advertising? Basicly just a catch-all name given to ads that look like content. You might think that advertisers are playing nice and that they stick a "sponsored" tag on ads that look like content (as the law requires most places), but in fact they "forget" quite often.
That's the root of your problem.
The delivery of the content has to be paid for by someone. Usually the consumer balks at that. People expect things on the internet to simply be free. But they aren't free, and ads are a way of signaling that.
That doesn't mean the current situation where ads are intrusive and irritating and a source of malware is good, and that's on the content providers and ad networks to address.