Find a niche whose sole responsibility drives the bottom line.
Advertising is a good one if you have strong networking and rich media fundamentals. One good web dev with a solid background and comfort working in advertising can produce better than an entire team of devs new to the industry. The web and app ecosystems run on ads and always will. People have been claiming the death of it for two decades now, yet ads generate more and more every year. You can apply the industry knowledge across the stack and type of company; big or small, demand side or supply side, consumer focused or SaaS.
People will also chime in and suggest fintch since its so trendy these days. But, do you really trust a banker to look out for your bottom line? Exactly.