For sure. How much is this free marketing that Google cloud service is getting worth? I'm pretty sure whatever discounted deal Google gave Snap is more than made up by this free marketing blitz they're getting.
Also, there's a difference between something being public (like press releases) and actively generating buzz where lots of (relevant) people are actively talking about this.
I think if you were in a GCE sales meeting yesterday you'd have noticed a lot of people jumping up and down in joy. They've been playing second fiddle to AWS and in desperate catchup mode. Their next cold call got so much easier. Their next close got so much easier. Screw all that, their inbounds suddenly went through the roof. Lots of smaller startups etc. who would have never thought of Google cloud as an option are now seriously considering it. A lot of people who are already on AWS just signed up for GCE out of curiosity "just to see what the big deal is about". I don't think there's any way to overstate the impact of this news on Google Cloud's future.