>Snapchat has done an impressive job soaking up attention by covering three different use cases with a single app: private messaging, social media Stories broadcasting, and professional Discover content. These work together to give people something to do even if their friends don’t post interesting stories, they’re waiting for people to reply, or they don’t resonate with the featured publishers.
I can only speak to my demo, but the order is usually:
Tier 1:
* Text messaging
* Snapchat
Tier 1.5:
* Tinder
* Mobile games (only applies to a subset of users 'gamers')
Tier 2:
Tier 3:
* Browser
* Mobile games (most people)
* Other
You'll notice personal communications falls above content sharing. Snapchat is a definitive type of personal communication and is pretty firmly planted (IMO).
Except we don't gather around the fire anymore, we gather around a website and exchange stories not of hunting animals, but hunting bugs.
Disclaimer: I work at Facebook (but don't follow this sort of thing beyond reading the quarterly reports every once in a while)