About a 100M households. I found [0], for example.
[0] http://www.broadcastingcable.com/news/currency/nielsen-pay-t...
[0] http://www.broadcastingcable.com/news/currency/nielsen-pay-t...
I have a cable subscription that I never use. It's not HD so it doesn't even compete with my digital antenna. Why do I have a cable subscription that I don't use? Comcast continuously provides promotional packages with cable that are cheaper than regular internet-only packages. I think practices like this artificially inflate that number, quite a bit.