Can you comment more on the Call-to-action button. Does the button at the bottom of the page get the most clicks? Thank you for sharing your strategy.
1.) The first CTA should be above-the-fold, visible to users right away without scrolling.
2.) If it is a longer page, the the page should contain multiple CTAs, so the user does not need to "scroll back" up.
3.) The CTAs should be visible and standing out from the rest of the content
The label of the CTA is very important. We use "Unverbindliche Buchungsanfrage" which can be roughly translated to "Non-binding booking request". We try to convey, that clicking on the button is risk-free and free-of-charge.
The first CTA on the page gets the most clicks, since a lot of customers do not scroll down.