Hacker News Reader

Comment by louprado | Hacker News Reader

So include glamour shots of young attractive women on your landing pages when possible. Got it! :)

I can't remember what Madison Avenue Ad man (aka Mad Men) is responsible for the quote "in tits we trust". Ogilvy ? It's a tasteless quote, but I can think of many companies, like GoDaddy, that use this strategy shamelessly at first. The links above are by no means that extreme, but I suspect it did help your marketing success.

Thinking of my own marketing, I don't even have a photo of a human being using our product. I'll work on that.

edit: added Mad Men reference.

View on HN

We are mainly targeting short term jobs for exhibition, events and promotion right now. 80 % of the time, customers book young females for these jobs. So your are right, that we show "young attractive women" on a lot of landing pages, but this is more a result of our business model. The comparison to GoDaddy is not fair, since it has no relation to their business model, that they show young females.

And we make sure that our jobbers not only upload high quality pictures but also write their personal experience in a targeted and concise format. For example we now started other verticals such as temporary chefs and on these pages you see mostly middle aged men with cooking experience:

https://www.instaff.jobs/koeche-mieten/frankfurt

edit: same content but better english

I am experimenting with an idea to target experienced workers and will try your landing page strategy. Basically a recruitment platform to find experienced workers a gig / job. thank you for sharing. Have a look: http://tryoldster.com/ email me , i'd love to set it up in germany / partner with you. wink , wink ;-)

We don't do cooperation with other companies, since we want to be focused 100 % on our business model. But I wish you all the best with your platform and I can recommend you to also create highly targeted landingpages. For example (just out of the blue) you could have a page on the url:

http://tryoldster.com/new-york/experienced-marketing-consult...

And on this landingpage you show some of our "oldsters" who are based in New Work and who have marketing experience. And in addition you show your platforms USP on this page and create Call-to-action button on how to get in contact with an "oldster". You obviously have to check yourself what kind of businesses are in your target group, what keywords they would search and what kind of landingpage could attract them.

edit: same content, but reworded my english

I thank you so much. ;-)

Can you comment more on the Call-to-action button. Does the button at the bottom of the page get the most clicks? Thank you for sharing your strategy.

There is a lot of content on the internet about proper call-to-action buttons (short: CTA). But I will try to give you my experience:

1.) The first CTA should be above-the-fold, visible to users right away without scrolling.

2.) If it is a longer page, the the page should contain multiple CTAs, so the user does not need to "scroll back" up.

3.) The CTAs should be visible and standing out from the rest of the content

The label of the CTA is very important. We use "Unverbindliche Buchungsanfrage" which can be roughly translated to "Non-binding booking request". We try to convey, that clicking on the button is risk-free and free-of-charge.

The first CTA on the page gets the most clicks, since a lot of customers do not scroll down.

Reply on news.ycombinator.com